In our latest blog, DP Medical’s commercial director Owen Pemberton, looks back at a successful BDIA Dental Showcase.
“The BDIA Dental Showcase, this year held at the NEC in Birmingham, is one of the highlights of our events calendar and this year proved to be no different. In fact, we are delighted to report that it was our best ever as we made a record number of sales.
“As the largest dental show in the UK, thousands of delegates attend to discover the very latest dental innovations across an unrivalled selection of exhibitor stands. Attracting more than 12,000 members of the dental profession and industry each year, BDIA Dental Showcase is where manufacturers, suppliers and distributors choose to unveil the very latest developments in their field – all under one roof. Visitors are able to enjoy personalised product demonstrations, snap up unbeatable showcase deals, watch highly eng
aging lecture sessions and top up their CPD in the process.
“It’s a fantastic event to be part of and one that we entered into this time with a shift in focus as we recently made the decision to no longer provide loupes as part of our product range. Instead we are concentrating on the very latest in dental microscope technology.
“As our founder, Doug Pitman, highlighted earlier this year it had become increasingly clear that the need for advanced systems such as Global microscopes is now superseding the more basic forms of magnification. The advancement of microscopes with their enhanced design, affordability, first class quality and the service and support available, has been widely accepted by dental leaders both here in the UK and internationally.
“The BDIA Showcase was the first real test of this change in direction for us as we went purely to demonstrate our A-series Global microscope range and it was very pleasing to get some really positive feedback combined with strong sales. It was incredibly reassuring for us to do so well as it reaffirmed our decision to provide our customers with microscopes which is where we believe the future of advanced dentistry magnification now lies. And the demand for the products is obviously there.
“Darren Young, our UK dental business manager, and his team are spearheading our activity in this area so watch this space as we continue to develop our presence in the dental market.”